As the festive season draws near, many are gearing up to fill their Christmas stockings with gifts. That's why the anticipation for Black Friday sales is building, and official deals are beginning to roll out.
The annual shopping extravaganza, set to officially start on November 29, offers hefty discounts on a wide range of items, from tech gadgets to homeware. Shoppers can already snag some early bird savings, with big-name brands like Oodie, Ninja, and Shark unveiling their Black Friday specials.
This year, retailers have jumped the gun, launching Black Friday sales earlier than ever before. But finding the best bargains can be time-consuming, so we're keeping our eyes peeled for top-notch deals to ensure you get all the benefits.
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Scroll down for our top 2024 Black Friday picks below. Be sure to bookmark this page, as we'll be updating it regularly as the best deals land.
The best early Black Friday deals for 2024
Oodie
Oodie, the mastermind behind the viral fleece hoodie that has been saving shoppers switching on their heating, has officially dropped its Black Friday deals. Shoppers can save 50% on items across the brand's entire website, with deals running until Friday, December 3.
This means Oodie Originals are now down to £32.50 from £65, Outdoor Jackets are down to £54.50 from £109 and Onesies are reduced to £37.50 from £75.
Look Fantastic
Look Fantastic is a treasure trove for beauty fans, with a wealth of cosmetic and skincare brands to browse and enjoy. The site will be running Black Friday offers throughout November, including up to 50% off selected skincare and beauty.
The brand will also be running daily flash offers on big names such as Bobbi Brown and YSL. Moreover, LF also launched its £40 Black Friday Edit earlier this month with products worth over £175.
Roman Originals
Fashion brand Roman Originals has been impressing us recently with its stylish yet affordable range of clothing, from winter jackets to Christmas party dresses. Shoppers can grab a modest 10% discount on everything — just pop in the code GLAM at checkout.
The offer includes this trendy Longline Quilted Hooded Gilet which shoppers are raving about. Sleek and stylish it's being praised by fashion fans across the board for being comfortable and not bulky. It's usually £55, but by using the code, you can snap it up for £49.50 for a limited time.
Boots
Weeks ahead of the big day, Boots has launched some tempting offers, with deals on everything from Dyson hair tools and skincare products to perfume, aftershave and cordless mirrors. Shoppers can save up to 60% on beauty electricals, up to 25% on fragrances, and money on big homeware names, including Dreamland and Lavazza.
Plus, you can even bag a 'free' gift when you buy selected beauty and fragrances. View the full line-up here.
Ninja
If you're looking to get your kitchen in order, Ninja's Black Friday sale is worth a look. The brand has already dropped lots of discounts on a wealth of products, including £44 off this 5-Piece Pan Bundle and £30.99 off the 2-in-1 Blender with Auto-IQ.
However, our team's top pick is a reduction on this limited edition double-basket air fryer, now £189.99 from £269.99. That price includes the air fryer itself, silicone tongs, apron, two non-stick crisper plates, one digital cooking probe and a recipe guide.
Otherwise, the Black Friday sales includes deals on non-stick pan sets, blenders, slow cookers, ice-cream makers and more.
Emma Sleep
Those in need of a good night's rest are in luck — Emma Sleep, famous for its bestselling Original Mattress, is offering up to 50% off its award-winning sleep range.
Our top pick is the brand's Cooling Pre-Black Friday Deal, which features everything you need to get comfy: a NextGen Luxe Cooling Mattress, temperature-regulating pillows, duvet and an optional mattress protector. A double size is down to £951.50 from £1,730, saving shoppers 45%.
If you fancy refreshing your bedroom setup, bedding sets are also on sale. This luxurious cotton set, for instance, is 20% off — down to £52.00 from £64.99 for a double size.
Debenhams
Popular retailer Debenhams has launched its biggest pre-Black Friday sale to date, with 70% off bestsellers and an extra 22% off more than 10,000 products. Whether you're looking for a new watch, anti-ageing must-haves, dresses, boots, or a winter coat, there's truly something for everyone.
It can be hard to pinpoint the best deals, but our shopping writers are already on the case. Ella May Rice spotted these 'Alpha' Block Heel Knee High Boots with a massive 77% off, down to £53.81 from £229.99, while Shawna Healy flagged a Milan Swiss Quartz Diamonds Watch with a whopping £2,792.70 discount.
You can see our full roundup here.
Amazon
Amazon has announced details for its Black Friday Week, and it looks to be a good one. The online retailer will be dropping prices on a wide range of products over 12 full days, starting from Friday, November 21 at midnight, offering fresh discounts across a huge range of must-have brands.
Until it starts, we've rounded up the best early deals here.
Beauty Bay
Skincare fans, rejoice — Beauty Bay has already dropped a wealth of Black Friday deals to get excited about. The one-stop shop for all things beauty is offering up to 50% off haircare, makeup and skincare on big names including Fable & Mane, Glow Hub and Estee Lauder.
Two of our top spots include a 20% discount on Sol de Janeiro's The OG Brazilian Bundle— the ideal Christmas present for a loved one — and 25% off Laneige's viral Lip Sleeping Mask.
Nobody's Child
Nobody's Child, the eco-friendly fashion brand beloved by everyone from Fearne Cotton to Sophie Turner, is getting involved with the sale season early, too. The Black Friday event sees 25% off sitewide, enabling you to bag items on your wish list for a fraction of the usual price.
That includes our shopping writer Eve Rowland's favourite Black Cord Floral Embroidered Birdie Mini Dress, which has been reduced to £66.75 from £89, and this dark green cord long-sleeve Starlight midi dress, which has had its price slashed from £85 to £63.75 with the BF25 code.
Shark
Tech giant Shark has launched some offers on its best-selling vacuums ahead of Black Friday. You can save £150 on two bestselling Shark vacuums (Stratos Pet Pro Anti Hair Wrap Upright Vacuum and Stratos Anti Hair Wrap Cordless Vacuum), meaning you can get your home looking spick-and-span for less.
Moreover, the brand's popular Klik n’ Flip Automatic Steam Mop is also on sale, with a generous £70 discount, taking it down to £99.99 from £169.99.
Allies of Skin
Allies of Skin is the latest beauty brand on our radar, for its thoughtful, premium products. The good news is AoS is also getting involved with the Black Friday fun, offering 30% off selected products including the best-selling Peptides & Antioxidants Advanced Firming Daily Treatment and limited-edition Omegas & Vitamin C Cleansing Balm. See here for the full line-up.
Lovall
Good news for those looking for new loungewear for winter—fashion brand Lovall is offering up to 50% off every single line (including new releases), so you can stock up on its beloved collection of snuggly hoodies and comfy leggings for less. Lovall has also dropped prices on activewear; we highly recommend checking out its bestselling legging range.
When is Black Friday?
In 2024, Black Friday falls on Friday, November 29 and continues through the weekend, culminating on Cyber Monday, December 2. However, as mentioned, many retailers have already launched Black Friday deals.
What is Black Friday?
Black Friday is an annual shopping event that kicks off the holiday season with big discounts across all types of products — from homeware and beauty to fashion and tech. Originally tied to the day after Thanksgiving in the US, Black Friday was first launched by Amazon in the UK in 2010 — and there's no sign of it slowing down, with the majority of retailers taking part.
It's considered to be one of the busiest shopping events of the year, often setting the tone for holiday sales, including the Boxing Day and January sales.