George at Asda is selling scarves with pockets, much to the delight of shoppers who think the 'cosy' accessory might just be the 'best invention ever'. The 'soft' scarves have become something of a viral sensation after a delighted customer showed off the new range on social media, struggling to pick which colour to choose.

Priced at £14 and available in a range of colours, including black, green, grey, and cream, the stylish product 'looks so good', according to fans. TikTok user @caittalks shared a video showing off the fashionable find, and it's been viewed over 400,000 times.

"Asda George. New in scarfs which are so comfy and soft," wrote Cait, captioning a try-on video showcasing the various options. "Struggling to make a decision on a colour…" she added.

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In response, viewers were quick to share their thoughts. "The green compliments you so well," someone replied. A second thought: "The green one looks so good." A third said: "RUNNING TO ASDA FOR THAT GREEN ONE OMG," and Asda commented: "The only correct answer is = all of the above."

There was also lots of praise for the pocket. "That pocket is an amazing idea!" a viewer praised. Someone agreed: "Game changer." Another added: "This is the best invention ever," and an impressed commenter shared: "My life may be changed by this r u KIDDING?"

Debating how they'd use the pockets, someone suggested: "Perfect for a Dr Pepper." A similarly-minded shopper said: "Love the little snack pockets!" but another wrote: "I feel like there should be a little Jellycat sat in the pocket." A fan responded: "This is literally the best idea omg. Now running to buy this scarf so I can take my Jellycats on my walks."

Other viewers added: "These look so cosy," "Omg I truly need," and "Do I need to dash to Asda now?" For some, the answer could be yes. Unfortunately, the scarves are currently out of stock online. However, customers can check stock availability in their local store on Asda's website, with scarves still available to shop in several stores.